After being asked what my current project direction was in class, i stumbled a few times trying to explain it. This involved saying creative far too many times which i think confused a lot of people so i changed it slightly and here it is:
The direction of my project is focused on restyling computing components to make them look more creative but to also appear as inspiration for those creative’s using the products. The majority of ideas have focused on the aesthetics of the products rather than the function to help create a creative brand image for HP. To stimulate creative ideas I have tapped into my own creative needs and experiences related to computing and being creative. By doing this hopefully other creatives’ will be able to identify with the products.